Because you begin using Magia Bella's Early Term Skin Elasticizer in the first months of your pregnancy-before you really start to show-the nutrient complex elasticizes and nurtures your skin for the ultimate in stretch mark protection. Once the blessed event takes place, Magia Bella's Early Term Skin Elasticizer helps your skin quickly "snap back" to a smoother pre-maternity look and feel. Magia Bella's Early Term Skin Elasticizer utilizes a patented extended release compound (Elastigen SG™) that actually builds connective tissue (collagen) while keeping essential emollients actively softening and elasticizing… up to 24 hours after each application... preparing your skin for the months ahead.